Indonesia pavilion wins Asian stand design award at WTM London
The ocean-inspired pavilion brought together 65 co-exhibitors from 11 provinces, with architecture, contemporary art and cultural activities.
The Wonderful Indonesia pavilion received the Best Stand Design in Asia award at World Travel Market London 2026, held at ExCeL London in the United Kingdom from 3–5 November 2026. It was selected from 99 stands representing Asia at the tourism trade event.
Indonesia’s marine environment provided the central design theme for the 352.75-square-metre pavilion at stand N8-220. Architect Andra Martin collaborated with contemporary artist Mulyana, known as Mang Moel, on a space accommodating 65 co-exhibitors from 11 provinces and five official partners.
A large knitted installation depicting underwater life formed part of the display. Mang Moel used materials including leftover yarn to convey both the beauty and fragility of marine ecosystems. Visitors could also experience traditional performances, sasando music and wellness activities using Indonesian essential oils.
In a written statement dated 13 November 2026, Tourism Minister Widiyanti Putri Wardhana said the award recognised the creativity and cooperation behind the pavilion. She linked its approach to the Go Beyond Ordinary campaign, which aims to introduce travellers to Indonesia’s culture and experiences beyond its holiday destinations.
The London event featured 389 stands in total. Europe and the Mediterranean accounted for the largest regional contingent, with 140, followed by Asia.
