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Da Nang develops digital food maps and online market sales

The Vietnamese city is working with delivery platforms to connect visitors with local cuisine and help traditional market vendors sell online.

By Sari Wulandari

Vietnamese dishes displayed at a traditional food market
Photo: VietnamPlus

Da Nang is developing digital services for its food sector, including a mobile-app map featuring more than 200 food vendors and an initiative to bring Con Market traders onto online delivery platforms.

The map featured at the Da Nang Food Tour 2026 Festival. According to the Da Nang Tourism Promotion Centre, the city is developing tourism services across digital platforms to provide information, promote the destination and assist visitors. Its Tourism Digital Food Map was developed with ShopeeFood.

At Con Market, Grab and the market's management board are helping vendors set up GrabFood and GrabMart stores, handle orders and accept cashless payments. The programme also provides training in listing products, setting prices and choosing packaging sizes. City authorities and Grab will review sales, business performance and customer feedback before considering expansion to other areas.

Da Nang People's Committee Vice Chairwoman Nguyen Thi Anh Thi has directed the municipal culture, sports and tourism department to develop selection criteria for participating food establishments. Information about businesses, their stories and local heritage must be checked before inclusion on the map and related applications.

Separately, municipal Industry and Trade Department Deputy Director Do Thi Quynh Tram said officials would select 10 traditional markets for a digital market initiative covering stall digitisation, cashless payments and food safety controls. The department will also study a Da Nang Food Pass aimed at promoting local cuisine to visitors.

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