Philippines records 5 million foreign arrivals in first 10 months
The US was the largest source market, while tourism officials are seeking to extend a visa-free entry policy for eligible Chinese visitors.
Foreign visitor arrivals in the Philippines reached 5 million between January and October 2026, a 15% increase from a year earlier. The country remains on course for its annual target of 6.4 million.
Department of Tourism figures put the US first among source markets with 986,343 arrivals. South Korea, formerly the leading market, accounted for 870,980 visitors. Japan contributed 429,544, ahead of China at 394,394 and Australia at 291,811.
Tourism Secretary Bernardita Angara-Mathay said the department expected a stronger fourth quarter to lift arrivals despite higher fuel costs, airfares and other travel expenses, The Manila Standard reported. Beach destinations typically benefit from increased travel demand during the quarter.
ASEAN-related events could bring around 10,000 delegates and accompanying family members, according to Business World Online. International gatherings are expected to help increase visitor numbers.
Tourism industry insiders linked a nearly 70% rise in Chinese arrivals so far in 2026 to a visa-free arrangement offering 14-day stays. The department is seeking to extend the policy before its expiry in 2027. It permits eligible Chinese nationals to enter through Manila and Cebu.
