Locanto Introduces Innovative Ad Quality and Visibility Score To Boost Ads Clarity and Sales

Online classifieds website, Locanto, has newly launched a new Ad Quality Score on its website. Using algorithms driven by user behavior analysis, this score can help advertisers learn what they can do to ensure their posts have the best possible impact.

Germany - September 14, 2023 —

Locanto launched a groundbreaking enhancement to its platform designed to empower users to create more effective advertisements. The newly introduced "Ad Quality Score" leverages advanced algorithms and user behavior analysis to help individuals and businesses maximize the visibility and success of their listings.

Locanto's Ad Quality Score is a game-changer for users looking to sell their items or services more effectively and efficiently. Here's how it works:

1. Tailored Category Suggestions:

The system provides category suggestions based on the user’s ad title, ensuring that their ad is placed in the most relevant category for better exposure.

2. Enhanced Title Optimization:

A more descriptive title is recommended to improve users ad's scores and therefore their visibility in search results.

3. Impactful Descriptions:

The description users provide significantly affects their ad's search result ranking. It must be both descriptive and relevant to attract potential buyers.

4. Image Variety and Quality:

Including a variety of high-quality images in the ad can dramatically increase its appeal. Locanto also offers photo tips to help its users showcase their items effectively.

5. Personalized Posting Flow:

Depending on the category users choose, the posting flow is tailored to suit specific needs. For instance, if they’re listing beauty and clothing items, they’ll find predefined fields for aspects like color, size, and brand. Metrics and score thresholds are established per category to better accommodate the distinct characteristics of ads within each category.

6. Enhanced Trustworthiness & Perceived Quality Criteria:

Apart from the ad's content itself, Locanto's algorithm also factors in various complementary elements in the background to accurately rank each ad.

7. Social Engagement:

Actively participating in the platform can improve the ad score. Factors like user activity frequency, user interactions, ad renewal frequency, and the number of followers the user has all contribute to a higher score.

8. Visibility Monitoring and Improvement:

As users post and edit their ads, they receive real-time estimations, allowing them to assess the quality of their titles, descriptions, and photos instantly. This information also provides an estimate of their ad's position in search results. Additionally, users can conveniently view an overview of their ad quality on the "My Ads'' page. On top of this, users will receive an email notification with tips on how to improve their ads.

“We are committed to providing our users with the tools they need to succeed in their online sales endeavors,” says Locanto spokesperson M. Shahbazi. “By offering personalized guidance and visibility monitoring, we're ensuring that our users can achieve better results, faster."

With the introduction of the Ad Quality Score, Locanto is empowering users to take control of their online advertising success. By following these guidelines and utilizing the platform's personalized features, users can enhance their ad visibility, attract more potential buyers, and sell their items or services with greater efficiency.

About Locanto

Locanto is a leading online marketplace that connects buyers and sellers across various categories, including real estate, jobs, services, and goods. With a commitment to providing user-friendly solutions, Locanto strives to enhance the online buying and selling experience for individuals and businesses worldwide. For over 17 years, Locanto Classifieds has launched in 50+ countries, with 2+ million app downloads and 30+ million ads published every month, garnering over 800+ million page views monthly.

Contact Info:
Name: Michaela Shahbazi
Email: Send Email
Organization: Locanto
Address: Bahnstrasse 2
Phone: 00491737323979
Website: https://www.locanto.com/

Release ID: 89107444

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